Joni is a part of a team of growth consultants focused on capacity building and operational excellence
- Design / Marketing
- Financial Institutions
Strategy Development, Public Speaking, Meeting Facilitation, Team Building, Leadership, Board Development, Fundraising, Project Management, Business Development
Having spent most of her adult life in the financial service industry, Joni has a unique perspective on marketing, branding, sales and development. Her 20+ years as SVP of Marketing and Development at a local credit union give her vast knowledge of strategic marketing, strategic planning, business development, and working within a highly regulated industry. A nationally-recognized marketer, she and her team won several prestigious industry awards for branch design, logo design, community/PR event and social media campaign.
Joni earned her MBA from the University of Montana and holds a Bachelor of Science in English from Emporia State University. She is a graduate of CUNA Management School and CUES CEO Institute, graduate-level management and leadership schools for credit union executives. She recently earned a Certificate in Business Strategy from Cornell University.
At Cascadia Business Development, she helps clients create unique marketing strategies that support their specific growth goals and strategies. She assists with capacity planning, and defines sales development strategies for Cascadia clients.
Joni’s commitment to her community ranges from volunteering for local events, to helping plan fundraisers, to mentoring senior projects, to service on local and state non-profit boards. Most recently, she has served on the board for the Montana Grizzly Scholarship Association and the Sustainable Business Council and as a Delegate to the University of Montana Alumni Association. A Leadership Montana graduate, she believes strongly in the need to develop and nurture our next generation of leaders. She and her husband Brian were recently honored with the UM Alumni Association Community Service Award.
How I Want to Participate in PowerHouse
Having had strong, influential mentors throughout my life, I want to pay it forward. A good mentor can help you navigate challenges with grace and be there to help celebrate the victories. Being able to tap into a network of people who have “been there, done that” is invaluable whether you’re a newly-minted college graduate or just need an outside viewpoint as you progress through your career.